I. Your Performance Overview
I. Your Performance Overview
How do you do and compare to your peers?
Your news brand vs. benchmarks for similar cohorts
Hint: Choose the cohort type and the quarter which you wish to benchmark to.
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand #11 | Europe/ Middle East/ Africa | National | 2016-2018 | Freemium paywall | News - quality | 2m-10m | 50k-100k | 1.25m-2.5m | below $6 | below $85 |
Indices
Percentage change vs. last quarter, the same quarter last year, and the selected anchor quarter.
| metric | Your brand in Q2 2026 vs. Q1 2026 | Vs. Q2 2025 | Vs. selected quarter | Whole world in Q2 2026 vs. Q1 2026 | Vs. Q2 2025 | Vs. selected quarter | Selected cohort in Q2 2026 vs. Q1 2026 | Vs. Q2 2025 | Vs. selected quarter |
|---|---|---|---|---|---|---|---|---|---|
| Digital-only paid subscriptions | -0.6% | 4.1% | 255% | -0.4% | 3.7% | 212% | -0.4% | 3.7% | 212% |
| Digital-only subscription revenue | 0.7% | 14.2% | 280% | 0.7% | 12.8% | 315% | 0.7% | 12.8% | 315% |
| Digital-only subscription starts | -30.1% | -15.3% | 90.8% | -4.3% | -1.1% | 68.5% | -4.3% | -1.1% | 68.5% |
| Digital-only subscription stops | -6.1% | 7.5% | 118% | -5% | -3.8% | 138% | -5% | -3.8% | 138% |
| Online Users | -11.9% | -16.8% | -42.7% | -7.8% | -7.3% | -18.7% | -7.8% | -7.3% | -18.7% |
| Other paid subscriptions | -1.1% | -6.9% | -39.6% | -2.5% | -11.2% | -49.8% | -2.5% | -11.2% | -49.8% |
| Pageviews | -21.1% | -36.1% | 4% | -9.3% | -7.9% | -15.3% | -9.3% | -7.9% | -15.3% |
| Recipients to e-mail newsletters | -0.1% | 3.4% | -27.8% | -0.1% | 9.8% | 63.2% | -0.1% | 9.8% | 63.2% |
| Sessions | -18.6% | -31.1% | -20% | -8.5% | -8% | -5.5% | -8.5% | -8% | -5.5% |
| Subscriber pageviews | -16.1% | -22.3% | - | -7% | 2.3% | 28.2% | -7% | 2.3% | 28.2% |
| Subscriber sessions | -13.1% | -20.2% | - | -3.6% | 5.7% | 68.2% | -3.6% | 5.7% | 68.2% |
| Total subs number | -0.7% | 0.3% | 39.3% | -1.5% | -6.2% | -4.4% | -1.5% | -6.2% | -4.4% |
| Unique digital subscribers | -0.6% | 1.2% | - | -0.9% | -0.9% | 283% | -0.9% | -0.9% | 283% |
Methodology note: This table shows indices. Indices refer to percentage changes of values observed in the latest quarter vs. previous quarters, for example, the previous quarter, or the same quarter in a previous year, or any other quarter selected for indexing in the menu above. Important: We do not present raw values, but only present percentage changes between values in time.
Ratios
Exact values, not percentage changes, at each quarter.
| metric | Your brand in Q2 2026 | Last quarter (Q1 2026) | Same quarter previous year (Q2 2025) | Selected quarter | Whole world in Q2 2026 | Last quarter (Q1 2026) | Same quarter previous year (Q2 2025) | Selected quarter | Selected cohort in Q2 2026 | Last quarter (Q1 2026) | Same quarter previous year (Q2 2025) | Selected quarter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| % of active users | 9.9% | 12.8% | 8.6% | 9.9% | 4.1% | 4.3% | 3.5% | 4.1% | 4.1% | 4.3% | 3.5% | 4.1% |
| % of casual users | 30.9% | 30% | 31.6% | 30.9% | 24.8% | 27.1% | 26.3% | 24.8% | 24.8% | 27.1% | 26.3% | 24.8% |
| % of fly-bys | 59.2% | 57.2% | 59.7% | 59.2% | 69% | 67.7% | 69.1% | 69% | 69% | 67.7% | 69.1% | 69% |
| % of users signed up to newsletters | 25.9% | 26% | 31% | 25.9% | 48.3% | 47.9% | 72.1% | 48.3% | 48.3% | 47.9% | 72.1% | 48.3% |
| Acquisition rate | 5.2% | 6.4% | 6.6% | 5.2% | 4.2% | 4.6% | 5.9% | 4.2% | 4.2% | 4.6% | 5.9% | 4.2% |
| At-risk subscriber | 35.5% | 25.8% | - | 35.5% | 38.3% | 38.7% | 64.5% | 38.3% | 38.3% | 38.7% | 64.5% | 38.3% |
| Check-out flow efficiency rate | 3.7% | 6.2% | 10.7% | 3.7% | 37.2% | 24% | 11% | 37.2% | 37.2% | 24% | 11% | 37.2% |
| Check-out start rate | 7.5% | 2% | 0.6% | 7.5% | 0.5% | 0.7% | 1.7% | 0.5% | 0.5% | 0.7% | 1.7% | 0.5% |
| Churn rate | 6.2% | 6.1% | 7.8% | 6.2% | 4.3% | 4.9% | 4.4% | 4.3% | 4.3% | 4.9% | 4.4% | 4.3% |
| Fly-by subscriber | 5.7% | 4.7% | - | 5.7% | 6.1% | 8.2% | 4.9% | 6.1% | 6.1% | 8.2% | 4.9% | 6.1% |
| Heavy using subscriber | 49.2% | 60.5% | - | 49.2% | 44% | 36.3% | 22.9% | 44% | 44% | 36.3% | 22.9% | 44% |
| Light using subscriber | 15.3% | 13.7% | - | 15.3% | 17.8% | 21% | 12.6% | 17.8% | 17.8% | 21% | 12.6% | 17.8% |
| Market penetration rate (all paid subscriptions) | 3.6% | 3.6% | 3.6% | 3.6% | 6.3% | 7.1% | 6.3% | 6.3% | 6.3% | 7.1% | 6.3% | 6.3% |
| Market penetration rate (digital-only subscriptions) | 2.5% | 2.4% | 2% | 2.5% | 2.1% | 2% | 1.3% | 2.1% | 2.1% | 2% | 1.3% | 2.1% |
| Market penetration rate (digital-only) | 5.4% | 4.3% | 1.8% | 5.4% | 1% | 1.1% | 0.8% | 1% | 1% | 1.1% | 0.8% | 1% |
| Market penetration rate (known users) | 21.5% | 20.9% | 24.4% | 21.5% | 17.3% | 15% | 12.6% | 17.3% | 17.3% | 15% | 12.6% | 17.3% |
| Market penetration rate (online users) | 45.3% | 54.8% | 108% | 45.3% | 213% | 224% | 231% | 213% | 213% | 224% | 231% | 213% |
| Newsletter click-through rate | 6.4% | 6.7% | 8% | 6.4% | 4.2% | 4.5% | 5.7% | 4.2% | 4.2% | 4.5% | 5.7% | 4.2% |
| Newsletter open rate | 55.4% | 53.5% | 46.6% | 55.4% | 43.4% | 45.1% | 40.8% | 43.4% | 43.4% | 45.1% | 40.8% | 43.4% |
| Newsletter opt-in rate | 12.3% | 9.9% | 7% | 12.3% | 6.5% | 5.3% | 3.6% | 6.5% | 6.5% | 5.3% | 3.6% | 6.5% |
| Other paid subscriptions with digital access | 14.2% | 18% | 14.3% | 14.2% | 31.1% | 32.3% | 28.9% | 31.1% | 31.1% | 32.3% | 28.9% | 31.1% |
| Paid stop conversion rate | 0.3% | 0.1% | 0.1% | 0.3% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
| Paid subscriptions that are digital-only | 68.3% | 65.8% | 54.3% | 68.3% | 52.9% | 51.1% | 43% | 52.9% | 52.9% | 51.1% | 43% | 52.9% |
| Paywall stop rate | 69.9% | 65.4% | 54.9% | 69.9% | 28% | 36.3% | 20.3% | 28% | 28% | 36.3% | 20.3% | 28% |
| Share of known audience | 47.4% | 38% | 22.5% | 47.4% | 16.5% | 10.7% | 6.8% | 16.5% | 16.5% | 10.7% | 6.8% | 16.5% |
| Sleeper subscriber ratio | 29.8% | 21.1% | - | 29.8% | 29.6% | 28% | 59.6% | 29.6% | 29.6% | 28% | 59.6% | 29.6% |
| Subscriber share of pageviews | 73.8% | 60.7% | - | 73.8% | 26.9% | 23.4% | 74.2% | 26.9% | 26.9% | 23.4% | 74.2% | 26.9% |
| Subscriber share of sessions | 62.7% | 54.2% | - | 62.7% | 14.9% | 13% | 40.1% | 14.9% | 14.9% | 13% | 40.1% | 14.9% |
| Subscriber share of time | 11.1% | 9.8% | - | 11.1% | 4.4% | 5.5% | 14.5% | 4.4% | 4.4% | 5.5% | 14.5% | 4.4% |
| Subscriber share of users | 8% | 6.5% | - | 8% | 1.7% | 1.8% | 1.3% | 1.7% | 1.7% | 1.8% | 1.3% | 1.7% |
| Subscriptions to registrations ratio | 11.4% | 11.4% | 8% | 11.4% | 8.5% | 10.2% | 8.6% | 8.5% | 8.5% | 10.2% | 8.6% | 8.5% |
| metric | Your brand in Q2 2026 | Last quarter (Q1 2026) | Same quarter previous year (Q2 2025) | Selected quarter | Whole world in Q2 2026 | Last quarter (Q1 2026) | Same quarter previous year (Q2 2025) | Selected quarter | Selected cohort in Q2 2026 | Last quarter (Q1 2026) | Same quarter previous year (Q2 2025) | Selected quarter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ARPU (parity US$) | $2.9 | $2.6 | $2.2 | $2.9 | $11.9 | $9.2 | $8.3 | $11.9 | $11.9 | $9.2 | $8.3 | $11.9 |
| Average session duration (sec) | 116 | 129 | 96 | 116 | 195 | 180 | 132 | 195 | 195 | 180 | 132 | 195 |
| Avg session duration per sub | 163 | 193 | - | 163 | 387 | 441 | 669 | 387 | 387 | 441 | 669 | 387 |
| Clicks per opt-ins rate | 1.6 | 1.8 | 1 | 1.6 | 0.7 | 0.7 | 0.9 | 0.7 | 0.7 | 0.7 | 0.9 | 0.7 |
| Clicks to opens rate | 0.1% | 0.1% | 0.2% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% | 0.1% |
| Lifetime | 8.1 months | - | - | 8.1 months | 33.3 months | - | - | 33.3 months | 33.3 months | - | - | 33.3 months |
| Opens per opt-ins rate | 14.2 | 14.2 | 5.7 | 14.2 | 9.1 | 8.2 | 8.1 | 9.1 | 9.1 | 8.2 | 8.1 | 9.1 |
| Pageviews per session | 3.1 | 3.4 | 2.9 | 3.1 | 1.9 | 2 | 2.3 | 1.9 | 1.9 | 2 | 2.3 | 1.9 |
| Pageviews per session (subs) | 3.7 | 3.8 | - | 3.7 | 3.7 | 3.7 | 12.6 | 3.7 | 3.7 | 3.7 | 12.6 | 3.7 |
| Pageviews per subscriber | 178 | 232 | - | 178 | 98.3 | 67.2 | 87.2 | 98.3 | 98.3 | 67.2 | 87.2 | 98.3 |
| Sessions per subscriber | 48.7 | 61.8 | - | 48.7 | 28.1 | 17.2 | 20.8 | 28.1 | 28.1 | 17.2 | 20.8 | 28.1 |
| Sessions per user | 6.2 | 7.5 | 4.9 | 6.2 | 2.6 | 2.5 | 2.2 | 2.6 | 2.6 | 2.5 | 2.2 | 2.6 |
| Subscriber depth | 1.2 | 1.1 | - | 1.2 | 1.8 | 1.8 | 1.9 | 1.8 | 1.8 | 1.8 | 1.9 | 1.8 |
| Subscriber frequency (sessions) premium | 7.9 | 8.3 | - | 7.9 | 8.8 | 6.9 | 9.3 | 8.8 | 8.8 | 6.9 | 9.3 | 8.8 |
| Subscriber intensity (pageviews) premium | 9.3 | 9.3 | - | 9.3 | 14.9 | 13.4 | 19.7 | 14.9 | 14.9 | 13.4 | 19.7 | 14.9 |
| Subscriber time (session duration) premium | 1.4 | 1.5 | - | 1.4 | 2.5 | 2.7 | 1.9 | 2.5 | 2.5 | 2.7 | 1.9 | 2.5 |
| Subscription starts per 1m users | 2818 | 2767 | 1185 | 2818 | 546 | 542 | 337 | 546 | 546 | 542 | 337 | 546 |
Methodology note: These tables show ratios. Ratios refer to comparisons of two values and show how many times one number contains another. We present the exact values for different quarters. Important: We do not present percentage changes between those values, but only present the exact values.