B. What is happening across different tiers?
III. Registration Cohorts
Hint: This dashboard shows averages for Q1 2019-Q2 2026 until you choose a single quarter.
1. Share of the known audience
Ratio of known users to online users, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
2. Newsletter opt-in rate and newsletter open rate
Ratio of newsletter recipients to online users, in %: median for each tierRatio of newsletter opens to newsletter sends, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
Newsletter opt-in rate
Newsletter open rate
3. Newsletter click-through rate
Ratio of newsletter clicks to newsletter sends, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
4. Opens per opt-ins rate and clicks per opt-ins rate
Ratio of newsletter opens to newsletter recipients, in %: median for each tierRatio of newsletter clicks to newsletter recipients, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
Opens per opt-ins rate
Clicks per opt-ins rate
5. Clicks to opens rate
Ratio of newsletter clicks to newsletter opens, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV