C. How do you compare?
II. Engagement Scorecard
Your news brand vs. benchmarks for selected tiers
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand #11 | Europe/ Middle East/ Africa | National | 2016-2018 | Freemium paywall | News - quality | 2m-10m | 50k-100k | 1.25m-2.5m | below $6 | below $85 |
1. Change in the monthly number of online sessions
Change in the monthly number of online sessions since Q1 2019, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 120.2% | 129.9% | 124.0% | 105.4% | 71.4% | 98.2% | 76.4% | 23.8% | 115.4% | 70.6% | 89.8% |
| Upper quartile | - | 37.0% | 53.2% | 42.8% | 40.6% | 37.7% | 35.7% | 35.7% | 1.9% | 52.4% | 20.4% | -19.7% |
| Median | - | -5.5% | 11.5% | -6.8% | -1.9% | 9.3% | -7.0% | -6.1% | -21.1% | 1.8% | -19.6% | -23.3% |
| Bottom Quartile | - | -31.0% | -12.2% | -28.8% | -19.9% | -21.6% | -33.2% | -36.2% | -30.4% | -34.0% | -26.5% | -56.6% |
| Bottom distribution | - | -55.5% | -28.3% | -66.2% | -49.7% | -37.5% | -53.1% | -38.8% | -34.7% | -53.8% | -69.1% | -72.8% |
2. Change in the monthly number of online pageviews
Change in the monthly number of online pageviews since Q1 2019, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 82.7% | 111.8% | 87.5% | 112.0% | 82.7% | 83.0% | 101.0% | 45.9% | 72.8% | 47.9% | 113.7% |
| Upper quartile | - | 14.3% | 29.9% | 29.4% | 23.4% | 17.1% | 25.6% | 3.0% | 12.7% | 29.9% | -2.5% | -3.1% |
| Median | - | -15.3% | -5.0% | -6.9% | -2.6% | -15.6% | -15.9% | -6.9% | -2.5% | 4.0% | -24.6% | -33.3% |
| Bottom Quartile | - | -36.0% | -27.3% | -31.4% | -29.2% | -34.7% | -38.1% | -30.4% | -32.8% | -14.0% | -42.0% | -65.3% |
| Bottom distribution | - | -66.0% | -36.7% | -73.0% | -51.2% | -54.4% | -68.8% | -40.3% | -38.0% | -69.5% | -76.4% | -81.5% |
3. Change in the monthly number of online users
Change in the monthly number of online users since Q1 2019, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 74.5% | 79.1% | 80.4% | 82.4% | 69.5% | 63.9% | 75.8% | -31.6% | 156.3% | 35.8% | 26.8% |
| Upper quartile | - | 26.5% | 24.6% | 3.9% | 30.4% | 31.2% | 23.9% | 1.4% | -33.2% | 28.8% | -26.8% | -27.8% |
| Median | - | -18.7% | -16.0% | -29.9% | -18.6% | -8.0% | -25.9% | -30.6% | -41.8% | -2.1% | -32.8% | -36.8% |
| Bottom Quartile | - | -42.0% | -39.9% | -52.4% | -42.0% | -36.6% | -42.5% | -46.8% | -46.8% | -42.7% | -51.1% | -49.0% |
| Bottom distribution | - | -58.7% | -56.7% | -59.1% | -56.8% | -41.9% | -56.1% | -56.6% | -55.2% | -57.1% | -61.8% | -63.9% |
4. Market penetration rate (online users)
Proportion of in-market households, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 529.9% | 639.3% | 336.8% | 406.1% | 956.3% | 557.0% | 256.0% | 528.2% | 516.0% | 251.3% | 383.6% |
| Upper quartile | - | 356.8% | 343.2% | 184.6% | 272.4% | 542.2% | 363.1% | 185.1% | 318.7% | 362.7% | 198.4% | 290.3% |
| Median | - | 212.8% | 219.5% | 74.5% | 207.4% | 234.1% | 240.7% | 93.7% | 228.3% | 221.3% | 72.5% | 207.4% |
| Bottom Quartile | - | 76.3% | 74.1% | 18.6% | 57.5% | 104.8% | 113.2% | 61.2% | 72.8% | 75.8% | 22.7% | 53.8% |
| Bottom distribution | - | 20.6% | 18.5% | 9.5% | 20.3% | 42.9% | 48.7% | 29.3% | 23.7% | 37.7% | 10.8% | 12.6% |
5. Share of fly-by users
Share of users with 1 session/month, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 85.6% | 72.0% | 92.1% | 83.5% | 80.8% | 82.8% | 83.6% | 70.7% | 86.0% | 82.8% | 71.6% |
| Upper quartile | - | 80.0% | 66.9% | 80.7% | 80.5% | 71.9% | 79.3% | 75.3% | 64.8% | 79.6% | 77.3% | 65.3% |
| Median | - | 69.0% | 62.5% | 67.3% | 71.9% | 65.8% | 68.8% | 65.7% | 54.2% | 72.0% | 64.8% | 63.5% |
| Bottom Quartile | - | 62.0% | 52.7% | 49.9% | 64.8% | 56.8% | 62.4% | 51.4% | 12.3% | 61.8% | 58.7% | 62.1% |
| Bottom distribution | - | 48.7% | 1.3% | 26.3% | 1.1% | 49.6% | 51.4% | 18.4% | 1.0% | 34.0% | 48.0% | 55.4% |
6. Share of casual users
Share of users with 2-9 sessions/month, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 36.7% | 88.7% | 64.7% | 95.4% | 36.7% | 35.4% | 68.5% | 95.4% | 54.9% | 38.8% | 36.0% |
| Upper quartile | - | 30.9% | 33.0% | 33.0% | 28.6% | 32.2% | 30.8% | 34.9% | 74.0% | 30.7% | 31.3% | 31.9% |
| Median | - | 24.8% | 30.4% | 24.6% | 21.3% | 27.6% | 25.1% | 30.0% | 31.0% | 23.8% | 27.5% | 30.5% |
| Bottom Quartile | - | 17.7% | 27.1% | 15.8% | 17.3% | 23.8% | 18.2% | 20.2% | 27.1% | 18.1% | 17.1% | 28.8% |
| Bottom distribution | - | 13.5% | 23.6% | 6.1% | 14.0% | 16.1% | 14.8% | 13.8% | 22.0% | 13.1% | 14.1% | 20.4% |
7. Share of heavy users
Share of users with 10+ sessions/month, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 12.0% | 15.9% | 19.2% | 8.2% | 15.3% | 11.1% | 17.0% | 16.5% | 9.8% | 14.2% | 9.2% |
| Upper quartile | - | 6.7% | 10.2% | 11.2% | 5.2% | 10.7% | 6.4% | 11.7% | 13.4% | 7.1% | 9.0% | 6.6% |
| Median | - | 4.1% | 6.0% | 5.5% | 3.4% | 5.9% | 4.5% | 4.9% | 9.7% | 3.8% | 5.3% | 5.2% |
| Bottom Quartile | - | 2.0% | 4.5% | 1.6% | 2.4% | 2.1% | 2.4% | 2.8% | 3.8% | 1.8% | 3.0% | 4.6% |
| Bottom distribution | - | 1.1% | 2.9% | 0.5% | 1.4% | 1.4% | 1.3% | 1.5% | 3.0% | 1.3% | 1.6% | 3.0% |
8. Number of sessions per user in a month
Sessions per user, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 6.3 | 8.2 | 8.6 | 4.8 | 9.7 | 5.7 | 11.1 | 9.0 | 6.2 | 6.2 | 4.4 |
| Upper quartile | - | 4.0 | 5.5 | 6.1 | 3.5 | 6.1 | 3.7 | 6.4 | 8.0 | 4.1 | 3.9 | 3.7 |
| Median | - | 2.6 | 3.6 | 3.0 | 2.4 | 3.5 | 2.7 | 3.6 | 5.5 | 2.5 | 2.6 | 3.1 |
| Bottom Quartile | - | 1.8 | 2.9 | 1.6 | 2.0 | 1.9 | 2.0 | 2.3 | 3.5 | 1.7 | 2.0 | 2.7 |
| Bottom distribution | - | 1.5 | 2.1 | 1.2 | 1.4 | 1.5 | 1.6 | 1.7 | 2.5 | 1.5 | 1.5 | 1.9 |
9. Number of pageviews per session
Pageviews per session, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 3.5 | 3.7 | 4.0 | 3.5 | 4.2 | 3.2 | 4.8 | 3.9 | 3.3 | 3.2 | 2.0 |
| Upper quartile | - | 2.6 | 2.8 | 3.0 | 3.0 | 3.0 | 2.6 | 3.6 | 3.2 | 2.8 | 2.7 | 1.8 |
| Median | - | 1.9 | 1.9 | 2.2 | 2.6 | 2.3 | 1.9 | 2.7 | 2.9 | 1.9 | 1.8 | 1.7 |
| Bottom Quartile | - | 1.6 | 1.7 | 1.5 | 1.8 | 1.7 | 1.7 | 1.8 | 2.0 | 1.6 | 1.5 | 1.6 |
| Bottom distribution | - | 1.4 | 1.5 | 1.3 | 1.5 | 1.4 | 1.5 | 1.4 | 1.8 | 1.3 | 1.3 | 1.4 |
10. Session duration
Average session duration in seconds, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 383.6 | 360.1 | 425.3 | 332.7 | 421.1 | 362.3 | 470.6 | 370.6 | 320.0 | 365.7 | 145.8 |
| Upper quartile | - | 285.7 | 230.7 | 320.1 | 241.1 | 359.7 | 283.4 | 368.4 | 339.4 | 257.7 | 241.1 | 110.2 |
| Median | - | 194.7 | 116.3 | 223.0 | 121.5 | 260.5 | 186.2 | 238.8 | 255.4 | 164.3 | 165.2 | 19.3 |
| Bottom Quartile | - | 60.0 | 21.0 | 114.3 | 71.9 | 152.0 | 53.0 | 135.2 | 117.7 | 81.3 | 94.1 | 15.8 |
| Bottom distribution | - | 18.1 | 15.7 | 58.3 | 58.1 | 64.0 | 17.3 | 89.8 | 91.0 | 24.0 | 27.7 | 14.5 |