C. How do you compare?
III. Registration Scorecard
Your news brand vs. benchmarks for selected tiers
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand #11 | Europe/ Middle East/ Africa | National | 2016-2018 | Freemium paywall | News - quality | 2m-10m | 50k-100k | 1.25m-2.5m | below $6 | below $85 |
1. Share of the known audience
Ratio of known users to online users between Q1 2019 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 64.4% | 49.7% | 76.7% | 43.9% | 73.0% | 64.3% | 94.8% | 95.8% | 61.0% | 49.7% | 38.6% |
| Upper quartile | - | 41.5% | 16.7% | 35.7% | 29.9% | 23.8% | 45.0% | 50.1% | 43.7% | 39.2% | 34.0% | 8.7% |
| Median | - | 16.5% | 5.1% | 19.4% | 18.9% | 12.7% | 13.4% | 21.9% | 18.7% | 12.2% | 17.4% | 1.9% |
| Bottom Quartile | - | 3.1% | 1.7% | 7.5% | 5.9% | 7.1% | 2.4% | 12.3% | 5.9% | 5.9% | 2.4% | 1.5% |
| Bottom distribution | - | 1.5% | 1.1% | 4.2% | 2.8% | 4.6% | 1.3% | 4.7% | 5.6% | 2.2% | 1.4% | 0.9% |
2. Newsletter opt-in rate
Ratio of newsletter recipients to online users between Q1 2019 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 80.9% | 93.7% | 33.7% | 64.3% | 16.4% | 87.6% | 40.2% | 103.6% | 93.4% | 34.2% | 71.3% |
| Upper quartile | - | 19.6% | 68.9% | 20.6% | 18.1% | 9.2% | 15.4% | 14.6% | 93.0% | 12.2% | 30.2% | 34.9% |
| Median | - | 6.5% | 7.9% | 10.5% | 6.0% | 4.5% | 6.0% | 7.8% | 11.2% | 6.5% | 5.9% | 7.1% |
| Bottom Quartile | - | 2.9% | 3.5% | 3.9% | 3.9% | 1.5% | 2.8% | 2.9% | 4.6% | 4.0% | 3.5% | 2.5% |
| Bottom distribution | - | 1.0% | 0.9% | 1.5% | 1.6% | 0.6% | 1.0% | 1.5% | 4.0% | 1.5% | 1.5% | 0.7% |
3. Newsletter open rate
Ratio of newsletter opens to newsletter sends between Q1 2019 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 62.5% | 60.0% | 64.3% | 65.5% | 62.3% | 61.9% | 67.1% | 56.7% | 62.7% | 68.1% | 60.0% |
| Upper quartile | - | 54.4% | 48.2% | 55.4% | 57.3% | 53.9% | 53.4% | 60.2% | 55.5% | 54.5% | 60.0% | 53.5% |
| Median | - | 43.4% | 43.1% | 40.5% | 47.9% | 45.2% | 43.5% | 52.7% | 50.9% | 45.1% | 40.5% | 42.1% |
| Bottom Quartile | - | 36.4% | 34.3% | 27.4% | 28.9% | 31.6% | 37.0% | 27.9% | 39.0% | 33.5% | 29.6% | 36.6% |
| Bottom distribution | - | 25.1% | 27.4% | 21.7% | 25.4% | 23.7% | 24.9% | 22.2% | 34.8% | 21.7% | 27.3% | 28.4% |
4. Newsletter click-through rate
Ratio of newsletter clicks to newsletter sends between Q1 2019 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 12.7% | 13.2% | 9.1% | 14.6% | 9.1% | 12.9% | 12.8% | 10.1% | 13.0% | 16.7% | 13.2% |
| Upper quartile | - | 7.3% | 8.3% | 5.1% | 9.7% | 6.4% | 7.4% | 6.3% | 7.9% | 8.3% | 13.0% | 10.1% |
| Median | - | 4.2% | 5.5% | 2.8% | 6.9% | 4.5% | 4.5% | 4.8% | 3.9% | 4.0% | 3.7% | 5.3% |
| Bottom Quartile | - | 2.4% | 3.5% | 1.3% | 2.9% | 2.7% | 2.6% | 3.1% | 3.3% | 2.4% | 2.3% | 3.2% |
| Bottom distribution | - | 1.2% | 2.2% | 0.6% | 1.0% | 1.1% | 1.6% | 2.1% | 2.8% | 1.5% | 0.8% | 2.1% |
5. Size of the e-mail newsletter list
Change in the average monthly number of newsletter recipients since Q1 2019, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 1911.3% | 676.5% | 38289.9% | 77256.9% | 61473.1% | 1323.6% | 1014.9% | 57.6% | 19542.5% | 368.6% | 368.6% |
| Upper quartile | - | 147.3% | 113.0% | 478.7% | 31666.1% | 9570.4% | 150.1% | 181.2% | 38.8% | 109.3% | 222.3% | 222.3% |
| Median | - | 63.2% | 65.3% | 110.3% | 221.4% | 125.5% | 57.6% | 94.8% | 7.3% | 66.7% | 119.9% | 119.9% |
| Bottom Quartile | - | -1.8% | 51.0% | 65.3% | 41.0% | 55.0% | -10.8% | 60.8% | -10.3% | -12.1% | 67.2% | 67.2% |
| Bottom distribution | - | -33.4% | 10.8% | 34.3% | 0.4% | 10.8% | -36.0% | 21.5% | -20.8% | -31.9% | 10.2% | 10.2% |
6. Opens per opt-ins rate
Ratio of newsletter opens to newsletter recipients between Q1 2019 and Q1 2026 by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 22.8 | 11.5 | 17.4 | 26.5 | 20.1 | 22.2 | 25.6 | 16.7 | 22.2 | 26.9 | 13.3 |
| Upper quartile | - | 16.5 | 8.9 | 12.0 | 14.9 | 14.9 | 16.7 | 19.0 | 14.4 | 16.8 | 14.7 | 6.1 |
| Median | - | 9.1 | 2.8 | 8.6 | 8.7 | 8.7 | 9.7 | 8.9 | 10.2 | 8.8 | 9.7 | 0.5 |
| Bottom Quartile | - | 1.2 | 0.4 | 4.1 | 2.2 | 4.1 | 0.6 | 5.1 | 2.1 | 3.0 | 2.8 | 0.4 |
| Bottom distribution | - | 0.4 | 0.4 | 1.0 | 0.5 | 2.9 | 0.4 | 0.6 | 0.5 | 0.5 | 0.4 | 0.3 |
7. Clicks per opt-ins rate
Ratio of newsletter clicks to newsletter recipients between Q1 2019 and Q1 2026 by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 2.2 | 2.0 | 1.7 | 5.3 | 2.2 | 2.2 | 2.4 | 1.6 | 2.0 | 5.6 | 1.2 |
| Upper quartile | - | 1.5 | 1.1 | 1.0 | 2.2 | 1.8 | 1.6 | 1.7 | 1.2 | 1.4 | 1.5 | 0.4 |
| Median | - | 0.7 | 0.2 | 0.5 | 0.5 | 1.0 | 0.9 | 1.1 | 0.9 | 0.9 | 0.5 | 0.1 |
| Bottom Quartile | - | 0.1 | 0.1 | 0.2 | 0.1 | 0.3 | 0.1 | 0.4 | 0.1 | 0.1 | 0.2 | 0.0 |
| Bottom distribution | - | 0.0 | 0.0 | 0.1 | 0.1 | 0.1 | 0.0 | 0.1 | 0.1 | 0.1 | 0.1 | 0.0 |
8. Clicks to opens rate
Ratio of newsletter clicks to newsletter opens between Q1 2019 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 25.5% | 30.3% | 19.1% | 25.9% | 25.9% | 23.3% | 28.9% | 18.9% | 29.1% | 25.4% | 28.3% |
| Upper quartile | - | 16.5% | 18.9% | 11.7% | 19.8% | 14.1% | 17.0% | 14.9% | 17.8% | 17.7% | 20.7% | 20.3% |
| Median | - | 9.5% | 12.7% | 7.4% | 12.3% | 10.0% | 9.7% | 10.8% | 11.2% | 10.2% | 10.0% | 11.8% |
| Bottom Quartile | - | 6.0% | 9.5% | 3.6% | 6.9% | 6.7% | 6.7% | 8.3% | 7.2% | 5.9% | 7.8% | 8.5% |
| Bottom distribution | - | 3.4% | 4.3% | 2.4% | 3.8% | 2.7% | 4.5% | 3.8% | 6.0% | 3.9% | 1.5% | 5.9% |