C. How do you compare?
IV. Subscriber engagement scorecard
Your news brand vs. benchmarks for selected tiers
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand #11 | Europe/ Middle East/ Africa | National | 2016-2018 | Freemium paywall | News - quality | 2m-10m | 50k-100k | 1.25m-2.5m | below $6 | below $85 |
1. Change in the number of unique digital subscribers (Index)
Change in the number of unique digital subscribers since Q1 2019, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 428.6% | 465.1% | 100.0% | 465.1% | 0.0% | 100.0% | 465.1% | 0.0% | 0.0% | 465.1% | 0.0% |
| Upper quartile | - | 373.8% | 465.1% | 100.0% | 465.1% | 0.0% | 100.0% | 465.1% | 0.0% | 0.0% | 465.1% | 0.0% |
| Median | - | 282.6% | 465.1% | 100.0% | 465.1% | 0.0% | 100.0% | 465.1% | 0.0% | 0.0% | 465.1% | 0.0% |
| Bottom Quartile | - | 191.3% | 465.1% | 100.0% | 465.1% | 0.0% | 100.0% | 465.1% | 0.0% | 0.0% | 465.1% | 0.0% |
| Bottom distribution | - | 136.5% | 465.1% | 100.0% | 465.1% | 0.0% | 100.0% | 465.1% | 0.0% | 0.0% | 465.1% | 0.0% |
2. Change in the monthly number of subscriber sessions (Index)
Change in the monthly number of subscriber sessions since Q1 2019, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 68.2% | 0.0% | 68.2% | 0.0% | 0.0% | 68.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Upper quartile | - | 68.2% | 0.0% | 68.2% | 0.0% | 0.0% | 68.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Median | - | 68.2% | 0.0% | 68.2% | 0.0% | 0.0% | 68.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Bottom Quartile | - | 68.2% | 0.0% | 68.2% | 0.0% | 0.0% | 68.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Bottom distribution | - | 68.2% | 0.0% | 68.2% | 0.0% | 0.0% | 68.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
3. Change in the monthly number of subscriber pageviews (Index)
Change in the monthly number of subscriber pageviews since Q1 2019, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 28.2% | 0.0% | 28.2% | 0.0% | 0.0% | 28.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Upper quartile | - | 28.2% | 0.0% | 28.2% | 0.0% | 0.0% | 28.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Median | - | 28.2% | 0.0% | 28.2% | 0.0% | 0.0% | 28.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Bottom Quartile | - | 28.2% | 0.0% | 28.2% | 0.0% | 0.0% | 28.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
| Bottom distribution | - | 28.2% | 0.0% | 28.2% | 0.0% | 0.0% | 28.2% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% |
4. Sessions per Subscriber
Average monthly number of sessions per subscriber between Q1 2024 and Q1 2026, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 68.0 | 81.2 | 80.9 | 48.6 | 89.1 | 58.9 | 82.6 | 87.2 | 48.6 | 78.6 | 36.3 |
| Upper quartile | - | 43.3 | 52.1 | 57.7 | 37.5 | 57.0 | 41.2 | 67.7 | 73.2 | 37.1 | 34.6 | 32.4 |
| Median | - | 28.1 | 33.3 | 29.5 | 24.5 | 38.9 | 29.4 | 45.6 | 48.6 | 26.3 | 21.7 | 26.2 |
| Bottom Quartile | - | 17.5 | 24.3 | 6.8 | 16.7 | 16.4 | 22.4 | 15.5 | 29.0 | 16.2 | 10.3 | 20.4 |
| Bottom distribution | - | 6.5 | 16.2 | 2.4 | 4.4 | 12.8 | 14.9 | 7.6 | 16.2 | 4.2 | 3.2 | 10.6 |
5. Pageviews per Subscriber
Average monthly number of pageviews per subscriber between Q1 2024 and Q1 2026, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 318.6 | 393.3 | 453.6 | 330.0 | 554.3 | 305.8 | 393.3 | 257.6 | 232.1 | 230.5 | 99.7 |
| Upper quartile | - | 180.6 | 199.9 | 258.6 | 163.9 | 341.3 | 173.0 | 269.0 | 224.2 | 161.8 | 99.7 | 86.9 |
| Median | - | 98.3 | 98.6 | 143.9 | 98.1 | 175.9 | 100.9 | 154.9 | 178.0 | 97.4 | 70.2 | 71.0 |
| Bottom Quartile | - | 60.5 | 71.7 | 30.5 | 66.7 | 60.5 | 71.3 | 55.1 | 157.1 | 71.9 | 34.4 | 49.6 |
| Bottom distribution | - | 27.2 | 49.4 | 6.4 | 23.3 | 46.0 | 49.7 | 20.6 | 100.9 | 13.4 | 15.6 | 34.4 |
6. Pageviews per Session (Subscribers)
Average number of pageviews per subscriber session between Q1 2024 and Q1 2026, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 5.4 | 5.0 | 8.4 | 14.7 | 12.9 | 5.7 | 5.3 | 5.0 | 5.6 | 5.4 | 3.9 |
| Upper quartile | - | 4.4 | 4.1 | 5.0 | 5.0 | 5.5 | 4.3 | 4.8 | 4.5 | 4.3 | 3.9 | 3.1 |
| Median | - | 3.7 | 3.3 | 4.0 | 3.9 | 3.7 | 3.7 | 4.0 | 3.9 | 3.7 | 3.3 | 2.8 |
| Bottom Quartile | - | 3.1 | 2.8 | 3.2 | 3.5 | 3.2 | 3.1 | 3.1 | 3.1 | 3.2 | 3.0 | 2.5 |
| Bottom distribution | - | 2.6 | 2.4 | 2.3 | 3.0 | 2.8 | 2.8 | 2.6 | 2.2 | 2.9 | 2.4 | 2.4 |
7. Average Session Duration (Subscribers)
Average session duration of subscribers between Q1 2024 and Q1 2026, in seconds, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 937.8 | 616.2 | 749.5 | 818.7 | 649.5 | 938.6 | 778.6 | 613.3 | 900.9 | 673.3 | 402.8 |
| Upper quartile | - | 627.3 | 455.2 | 568.6 | 468.3 | 591.0 | 745.7 | 579.3 | 561.8 | 550.1 | 466.5 | 154.0 |
| Median | - | 387.0 | 174.3 | 369.3 | 324.7 | 416.2 | 408.6 | 396.6 | 305.5 | 329.1 | 389.7 | 80.0 |
| Bottom Quartile | - | 155.3 | 80.3 | 222.8 | 171.2 | 322.3 | 127.3 | 271.2 | 177.4 | 157.2 | 145.0 | 68.5 |
| Bottom distribution | - | 74.4 | 68.3 | 135.1 | 125.7 | 206.7 | 71.9 | 196.1 | 126.3 | 94.9 | 78.3 | 62.5 |
8. Sleeper Subscriber Ratio
Share of subscribers with 0 sessions in a month between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 60.5% | 37.9% | 70.1% | 71.0% | 54.8% | 58.0% | 50.4% | 39.9% | 59.1% | 56.2% | 39.9% |
| Upper quartile | - | 51.7% | 25.9% | 59.6% | 38.5% | 44.4% | 48.2% | 43.9% | 30.3% | 53.6% | 39.9% | 27.0% |
| Median | - | 29.6% | 16.8% | 26.4% | 30.0% | 27.6% | 28.7% | 29.7% | 25.3% | 30.8% | 24.8% | 3.6% |
| Bottom Quartile | - | 15.6% | 3.5% | 20.4% | 23.8% | 17.5% | 11.1% | 21.0% | 17.9% | 24.0% | 19.4% | 2.9% |
| Bottom distribution | - | 3.2% | 2.9% | 14.2% | 20.4% | 11.2% | 3.1% | 14.7% | 16.9% | 9.5% | 3.1% | 2.5% |
9. Fly-by Subscriber Ratio
Share of subscribers with 1 session in a month between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 17.5% | 21.0% | 12.9% | 8.4% | 12.4% | 17.5% | 9.3% | 13.4% | 14.0% | 12.5% | 20.5% |
| Upper quartile | - | 11.4% | 15.2% | 8.4% | 7.1% | 6.9% | 12.2% | 6.8% | 11.5% | 9.8% | 8.5% | 17.2% |
| Median | - | 6.1% | 9.8% | 5.1% | 6.0% | 5.4% | 5.8% | 5.7% | 5.1% | 5.8% | 6.8% | 13.5% |
| Bottom Quartile | - | 4.7% | 4.5% | 3.0% | 4.3% | 3.5% | 4.7% | 4.0% | 3.3% | 4.7% | 3.4% | 8.3% |
| Bottom distribution | - | 2.7% | 2.5% | 2.2% | 2.7% | 2.4% | 2.8% | 2.4% | 2.4% | 2.8% | 1.9% | 4.3% |
10. Light Using Subscriber Ratio
Share of subscribers with 2–9 sessions in a month between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 29.8% | 31.4% | 26.3% | 24.6% | 24.5% | 29.8% | 25.3% | 23.3% | 25.5% | 27.8% | 31.5% |
| Upper quartile | - | 24.6% | 28.7% | 20.8% | 21.9% | 20.5% | 24.6% | 20.0% | 18.6% | 20.8% | 24.6% | 30.8% |
| Median | - | 17.8% | 22.1% | 15.5% | 17.6% | 16.7% | 17.7% | 16.0% | 15.7% | 16.3% | 20.2% | 27.8% |
| Bottom Quartile | - | 14.6% | 14.4% | 11.0% | 11.3% | 11.4% | 15.3% | 12.0% | 11.3% | 14.9% | 12.9% | 23.1% |
| Bottom distribution | - | 10.7% | 9.6% | 7.7% | 8.1% | 9.0% | 11.1% | 9.4% | 10.5% | 11.7% | 5.7% | 19.3% |
11. Heavy Using Subscriber Ratio
Share of subscribers with 10+ sessions in a month between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 69.3% | 72.9% | 71.7% | 55.1% | 72.0% | 65.7% | 77.5% | 68.4% | 63.7% | 67.3% | 58.4% |
| Upper quartile | - | 54.9% | 62.2% | 62.2% | 50.5% | 64.6% | 54.2% | 71.0% | 61.8% | 49.7% | 55.5% | 53.9% |
| Median | - | 44.0% | 51.7% | 48.9% | 45.4% | 49.7% | 45.4% | 52.0% | 47.3% | 40.5% | 48.5% | 48.6% |
| Bottom Quartile | - | 25.1% | 45.0% | 18.8% | 35.3% | 31.3% | 28.0% | 30.9% | 37.5% | 24.5% | 24.1% | 43.1% |
| Bottom distribution | - | 17.6% | 32.6% | 6.8% | 12.2% | 24.4% | 20.5% | 23.4% | 32.4% | 12.7% | 8.2% | 21.9% |
12. At-risk Subscriber Ratio
Share of subscribers with 0–1 sessions in a month between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 67.1% | 47.6% | 77.7% | 76.3% | 61.2% | 63.2% | 59.3% | 47.3% | 67.7% | 65.7% | 52.3% |
| Upper quartile | - | 57.1% | 34.8% | 67.4% | 46.6% | 50.9% | 55.3% | 51.7% | 39.2% | 59.5% | 49.4% | 34.6% |
| Median | - | 38.3% | 24.1% | 34.0% | 35.6% | 33.7% | 35.5% | 35.4% | 32.9% | 39.2% | 31.8% | 23.1% |
| Bottom Quartile | - | 23.1% | 19.3% | 25.6% | 30.1% | 23.2% | 22.3% | 24.7% | 21.6% | 28.7% | 26.8% | 18.1% |
| Bottom distribution | - | 18.5% | 16.2% | 19.6% | 27.7% | 19.1% | 18.7% | 18.0% | 19.9% | 19.0% | 20.5% | 14.8% |