B. What is happening across different tiers?
IV. Subscription Penetration Cohorts
Hint: This dashboard shows averages for Q1 2019-Q2 2026 until you choose a single quarter.
1. Market penetration rate (digital-only subscriptions)
Average proportion of in-market households with digital-only subscription, in %, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
2. Market penetration rate (all paid subscriptions)
Average proportion of in-market households with any paid subscription (digital, print, others), in %, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
3. Market penetration rate (known users)
Average proportion of in-market households that are known, in %, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
4. Market penetration rate (online users)
Average proportion of in-market households that accessed the website, in %, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
5. Website penetration rate (digital-only subscriptions)
Average proportion of online users with digital-only subscription, in %, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV