INMA Subscription Benchmarking Service
B. What is happening across different tiers?

II. Engagement Cohorts

Hint: Showing data for the selected quarter.

1. Users by engagement segments

Share of users who did 1 session in a month (flyby users) vs. users who did between 2 and 9 sessions in a month (casual users) vs. users who did 10 and more sessions in a month (active users): median for each tier

by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
Fly-bys (1 session/month)
Casual users (2-9 sessions)
Heavy users (10+ sessions)

2. User engagement

Average number of sessions per user in a month: median for each tier

by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV

3. Depth of sessions

Average number of pageviews per session in a month: median for each tier

by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV

4. Dwell time of sessions

Average session duration in seconds: median for each tier

by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV