D. How healthy is your funnel?
III. Newsletter funnel
Hint: This dashboard shows averages for Q1 2019-Q2 2026 until you choose a single quarter.
Compare your news brand vs. benchmarks for selected tiers.
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand #11 | Europe/ Middle East/ Africa | National | 2016-2018 | Freemium paywall | News - quality | 2m-10m | 50k-100k | 1.25m-2.5m | below $6 | below $85 |
1. Diagnostics of your newsletter funnel
Your brand's newsletter funnel
Compare your performance with the median brands in similar cohorts
Users Signed up
Newsletter opt-in rate
No data
NL opt-in rate-BrandMedian newsletter opt-in rate
Users Opened
Newsletter open rate
No data
NL open rate-BrandMedian newsletter open rate
Users Clicked
Newsletter clickthrough rate
No data
NL click-through rate-BrandMedian newsletter click-through rate