Your Performance Rankings
Where does your brand stand in your peer cohort?
Hint: By default this dashboard shows percentiles for your brand and all cohorts in Q2 2026. You may select another quarter above to see rankings for previous quarters.
Your news brand vs. benchmarks for selected tiers
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand #11 | Europe/ Middle East/ Africa | National | 2016-2018 | Freemium paywall | News - quality | 2m-10m | 50k-100k | 1.25m-2.5m | below $6 | below $85 |
1. Engagement rankings
Market penetration rate (online users)
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 15 | - | 37 | 21 | 11 | 9 | 17 | 15 | 13 | 42 | 23 |
Share of heavy users
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 73 | - | 69 | 96 | 70 | 87 | 68 | 54 | 92 | 79 | 92 |
Number of sessions per user
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 82 | - | 76 | 96 | 76 | 93 | 69 | 62 | 90 | 89 | 96 |
Pageviews per session
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 83 | - | 77 | 79 | 76 | 88 | 66 | 69 | 85 | 89 | 100 |
2. Registration and newsletter rankings
Market penetration rate (known users)
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 81 | - | 68 | 48 | 41 | 50 | 58 | 42 | 48 | 79 | 96 |
Newsletter opt-in rate
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 58 | - | 58 | 67 | 88 | 73 | 68 | 55 | 76 | 58 | 54 |
Newsletter open rate
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 83 | - | 75 | 65 | 80 | 79 | 58 | 73 | 80 | 67 | 76 |
Newsletter click-through rate
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 59 | - | 83 | 43 | 73 | 69 | 76 | 64 | 66 | 67 | 56 |
3. Subscription rankings
Market penetration rate (digital-only subscriptions)
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 64 | - | 69 | 52 | 55 | 55 | 69 | 38 | 50 | 70 | 85 |
Digital-only subscription acquisition rate
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 38 | - | 75 | 78 | 69 | 58 | 66 | 62 | 60 | 60 | 19 |
Digital-only subscription churn rate
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 55 | - | 15 | 19 | 17 | 35 | 22 | 23 | 31 | 30 | 78 |
Average monthly revenue per subscription (ARPU)
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 5 | - | 12 | 4 | 3 | 6 | 7 | 0 | 3 | 35 | 26 |
Paywall stop rate
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 94 | - | 92 | 100 | 100 | 95 | 91 | 100 | 86 | 94 | 92 |
Paid stop conversion rate
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 78 | - | 73 | 100 | 78 | 84 | 69 | 62 | 91 | 82 | 67 |
Check-out flow efficiency rate
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 12 | - | 31 | 29 | 17 | 8 | 16 | 0 | 9 | 0 | 0 |
New subscription starts per 1 million users
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 95 | - | 94 | 100 | 93 | 97 | 94 | 92 | 97 | 89 | 96 |
3 months retention
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 54 | - | 13 | 19 | 17 | 34 | 22 | 23 | 31 | 25 | 74 |
12 months retention
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 54 | - | 13 | 19 | 17 | 34 | 22 | 23 | 31 | 25 | 74 |
Average digital-only subscription lifetime value (modelled)
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 4 | - | 8 | 0 | 3 | 4 | 7 | 0 | 3 | 25 | 19 |
36 mth avg LTV
Your brand percentile vs. peers in your cohorts:
| Your region | Selected region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| 4 | - | 8 | 0 | 0 | 4 | 4 | 0 | 0 | 25 | 19 |