D. How healthy is your funnel?
II. Engagement funnel
Hint: Showing data for the selected quarter.
Compare your news brand vs. benchmarks for selected tiers.
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| — | Europe/Middle East/Africa | National | before 2015 | Freemium paywall | News - quality | below 0.5m | below 7.5k | below 1.25m | below $6 | below $85 |
1. Diagnostics of your digital subscription acquisition funnel
Your brand's engagement funnel — compare your performance with the median brands in similar cohorts
Users Reached
Website penetration rate
No data
Website penetration rate-BrandMedian website penetration rate
Users Engaged
Share of users who did 10 and more sessions in a month
No data
Your brand's proportion of active usersMedian proportion of active users
Users Registered
Share of the known audience
No data
Your brand's proportion of users who are knownMedian proportion of users who are known