INMA Subscription Benchmarking Service
A. What is happening across the world?

II. Engagement Overview

1. Demand for news (sessions)

Change in the average monthly number of online sessions, in %, by quarter: median for all brands

2. Demand for news (page views)

Change in the average monthly number of pageviews, in %, by quarter: median for all brands

3. Size of the audience

Change in the average monthly number of online users, in %, by quarter: median for all brands

4. Market penetration rate (online users)

Proportion of in-market households that accessed the website, in %, by quarter: median for all brands