INMA Subscription Benchmarking Service
I. General Trends

I. General Trends

OVERVIEW: What is happening across the world?

1. Demand for news

Change in the average monthly number of online sessions between Q1 2019 and Q1 2026, in %, by quarter: median for all brands

2. Demand for news

Change in the average monthly number of pageviews between Q1 2019 and Q1 2026, in %, by quarter: median for all brands

3. Size of the audience

Change in the average monthly number of online users between Q1 2019 and Q1 2026, in %, by quarter: median for all brands

4. Demand for subscription

Change in the average monthly number of new subscription starts between Q1 2019 and Q1 2026, in %, by quarter: median for all brands

5. Size of paying audience

Change in the average monthly number of digital-only paid subscriptions between Q1 2019 and Q1 2026 in %, by quarter: median for all brands

6. Digital subscription revenue

Change in the average monthly digital subscription revenue between Q1 2019 and Q1 2026, in %, by quarter: median for all brands