A. What is happening across the world?
IV. Subscription Overview
1. Demand for subscriptions - new starts
Change in the monthly digital-only subscription starts between Q1 2019 and Q1 2026, in %, by quarter: median for all brands
2. Demand for subscriptions - new stops
Change in the monthly digital-only subscription stops between Q1 2019 and Q1 2026, in %, by quarter: median for all brands
3. Size of the paying audience - digital-only subscriptions
Change in the total number of digital-only paid subscriptions between Q1 2019 and Q1 2026, in %, by quarter: median for all brands
4. Size of the paying audience - subscriptions with digital access
Change in the total number of all paid subscriptions (includes digital-only and other paid subscriptions) between Q1 2019 and Q1 2026, in %, by quarter: median for all brands
5. Digital subscription revenue
Change in the average digital-only subscription revenue between Q1 2019 and Q1 2026, in %, by quarter: median for all brands