C. How do you compare?
IV. Subscriber contribution scorecard
Your news brand vs. benchmarks for selected tiers
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand #11 | Europe/ Middle East/ Africa | National | 2016-2018 | Freemium paywall | News - quality | 2m-10m | 50k-100k | 1.25m-2.5m | below $6 | below $85 |
1. Subscriber Share of Users
Share of subscribers among all online users between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 5.6% | 5.9% | 10.4% | 3.3% | 6.5% | 4.5% | 8.2% | 9.9% | 6.6% | 9.3% | 3.6% |
| Upper quartile | - | 3.0% | 3.4% | 5.5% | 2.8% | 4.3% | 2.6% | 5.5% | 5.6% | 3.3% | 2.6% | 2.1% |
| Median | - | 1.7% | 2.0% | 2.8% | 2.2% | 1.3% | 1.4% | 2.8% | 3.1% | 1.8% | 1.8% | 1.8% |
| Bottom Quartile | - | 0.7% | 1.2% | 1.1% | 0.9% | 0.5% | 0.7% | 1.1% | 2.5% | 0.9% | 1.1% | 1.1% |
| Bottom distribution | - | 0.5% | 0.6% | 0.6% | 0.5% | 0.2% | 0.5% | 0.5% | 0.7% | 0.6% | 0.6% | 0.6% |
2. Subscriber Share of Sessions
Share of sessions generated by subscribers between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 33.5% | 44.0% | 48.0% | 33.3% | 54.1% | 40.0% | 57.2% | 61.5% | 29.2% | 33.1% | 22.0% |
| Upper quartile | - | 21.9% | 27.8% | 30.4% | 23.6% | 21.0% | 22.2% | 42.6% | 31.0% | 22.3% | 22.6% | 17.8% |
| Median | - | 14.9% | 16.6% | 14.5% | 11.6% | 12.7% | 15.4% | 19.1% | 21.9% | 14.3% | 15.4% | 13.0% |
| Bottom Quartile | - | 8.3% | 10.8% | 8.0% | 5.6% | 4.2% | 9.3% | 6.7% | 19.2% | 9.2% | 7.2% | 8.1% |
| Bottom distribution | - | 3.7% | 5.4% | 4.5% | 3.7% | 1.6% | 3.4% | 3.2% | 15.2% | 5.1% | 3.6% | 4.0% |
3. Subscriber Share of Pageviews
Share of pageviews generated by subscribers between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 59.2% | 61.7% | 63.2% | 50.4% | 67.0% | 60.2% | 73.0% | 69.9% | 51.2% | 43.4% | 29.8% |
| Upper quartile | - | 41.6% | 41.9% | 44.4% | 39.0% | 42.0% | 42.7% | 62.5% | 49.8% | 35.6% | 30.4% | 26.2% |
| Median | - | 26.9% | 25.6% | 27.6% | 26.1% | 22.1% | 27.8% | 32.4% | 40.2% | 25.4% | 24.9% | 21.2% |
| Bottom Quartile | - | 17.1% | 17.5% | 17.7% | 13.1% | 8.1% | 16.9% | 11.3% | 26.1% | 20.3% | 11.1% | 11.9% |
| Bottom distribution | - | 7.8% | 10.0% | 9.2% | 9.3% | 3.3% | 7.0% | 5.7% | 14.9% | 12.3% | 7.7% | 7.0% |
4. Subscriber Share of Time
Share of time spent by subscribers between Q1 2024 and Q1 2026, in %, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 10.6% | 11.2% | 20.7% | 8.6% | 11.6% | 8.8% | 15.5% | 17.8% | 11.1% | 17.6% | 11.4% |
| Upper quartile | - | 7.1% | 7.8% | 9.7% | 5.9% | 7.8% | 7.1% | 10.0% | 8.4% | 8.1% | 9.9% | 8.1% |
| Median | - | 4.4% | 6.3% | 5.4% | 4.3% | 2.9% | 4.4% | 5.5% | 5.7% | 5.2% | 5.1% | 6.5% |
| Bottom Quartile | - | 2.2% | 3.3% | 2.1% | 2.1% | 0.6% | 2.2% | 1.9% | 2.1% | 3.2% | 2.5% | 5.7% |
| Bottom distribution | - | 0.7% | 1.3% | 1.1% | 0.9% | 0.2% | 0.5% | 0.5% | 1.2% | 0.8% | 1.2% | 2.3% |
5. Subscriber Frequency Premium
Ratio of sessions per subscriber to sessions per online user between Q1 2024 and Q1 2026, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 18.9 | 13.5 | 14.5 | 14.2 | 14.0 | 20.8 | 13.7 | 12.6 | 16.5 | 13.9 | 10.0 |
| Upper quartile | - | 12.9 | 9.9 | 10.3 | 10.4 | 10.1 | 14.2 | 10.5 | 9.4 | 9.8 | 10.2 | 8.9 |
| Median | - | 8.8 | 8.5 | 7.4 | 8.8 | 9.2 | 9.3 | 8.3 | 7.9 | 7.7 | 8.5 | 7.7 |
| Bottom Quartile | - | 6.8 | 7.0 | 2.5 | 6.1 | 6.9 | 7.7 | 5.4 | 6.3 | 5.9 | 4.3 | 6.6 |
| Bottom distribution | - | 2.7 | 5.0 | 1.8 | 2.3 | 4.9 | 5.9 | 3.4 | 4.8 | 2.2 | 2.0 | 4.1 |
6. Subscriber Intensity Premium
Ratio of pageviews per subscriber to pageviews per online user between Q1 2024 and Q1 2026, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 42.5 | 22.5 | 33.1 | 33.8 | 33.1 | 46.0 | 22.5 | 21.6 | 37.9 | 17.5 | 15.6 |
| Upper quartile | - | 26.3 | 16.8 | 20.4 | 28.4 | 23.4 | 32.4 | 19.4 | 11.1 | 22.5 | 15.5 | 14.9 |
| Median | - | 14.9 | 13.3 | 10.3 | 14.4 | 13.9 | 15.3 | 11.1 | 9.9 | 12.8 | 12.8 | 12.7 |
| Bottom Quartile | - | 10.4 | 9.7 | 5.1 | 9.4 | 9.6 | 12.0 | 7.5 | 7.7 | 9.5 | 6.7 | 10.4 |
| Bottom distribution | - | 5.4 | 7.4 | 4.0 | 7.6 | 7.2 | 9.0 | 4.8 | 5.8 | 4.6 | 4.7 | 6.0 |
7. Subscriber Depth Premium
Ratio of pageviews per session of subscribers to pageviews per session of online users between Q1 2024 and Q1 2026, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 2.6 | 2.2 | 3.7 | 4.1 | 3.4 | 2.6 | 2.2 | 2.3 | 2.5 | 2.5 | 2.2 |
| Upper quartile | - | 2.3 | 1.9 | 2.5 | 2.6 | 2.2 | 2.2 | 1.8 | 1.7 | 2.2 | 2.0 | 1.8 |
| Median | - | 1.8 | 1.5 | 1.8 | 1.7 | 1.8 | 1.8 | 1.6 | 1.3 | 1.8 | 1.5 | 1.6 |
| Bottom Quartile | - | 1.5 | 1.4 | 1.3 | 1.4 | 1.4 | 1.5 | 1.3 | 1.2 | 1.5 | 1.4 | 1.4 |
| Bottom distribution | - | 1.3 | 1.2 | 1.2 | 1.3 | 1.1 | 1.3 | 1.1 | 1.1 | 1.2 | 1.2 | 1.4 |
8. Subscriber Time Premium
Ratio of average session duration of subscribers to that of online users between Q1 2024 and Q1 2026, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 4.8 | 5.0 | 3.5 | 4.1 | 2.9 | 4.8 | 3.1 | 2.2 | 4.9 | 3.9 | 5.9 |
| Upper quartile | - | 3.5 | 3.5 | 2.3 | 2.4 | 2.3 | 3.8 | 2.2 | 1.9 | 3.2 | 3.4 | 4.8 |
| Median | - | 2.5 | 2.4 | 1.7 | 1.8 | 1.7 | 2.9 | 1.6 | 1.6 | 2.6 | 1.8 | 3.7 |
| Bottom Quartile | - | 1.5 | 1.6 | 1.4 | 1.6 | 1.3 | 1.7 | 1.4 | 1.3 | 1.7 | 1.5 | 3.3 |
| Bottom distribution | - | 1.1 | 1.3 | 1.0 | 1.4 | 1.0 | 1.2 | 1.0 | 1.0 | 1.2 | 1.0 | 1.7 |
9. Subscriber Stickiness Premium
Ratio of subscribers with 2+ sessions to online users with 2+ sessions between Q1 2024 and Q1 2026, by quarter
Distribution in Q2 2026 — aggregation: Median
| Aggregation method | Your brand | Whole world | Your region | Your target market | Your tenure | Your paywall type | Your content formula | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Top distribution | - | 3.0 | 2.6 | 3.3 | 3.6 | 2.6 | 2.8 | 3.3 | 2.0 | 2.6 | 3.7 | 2.4 |
| Upper quartile | - | 2.4 | 2.3 | 2.5 | 3.1 | 2.1 | 2.4 | 2.9 | 1.8 | 2.3 | 2.3 | 2.3 |
| Median | - | 2.1 | 2.0 | 1.8 | 2.1 | 1.8 | 2.1 | 1.8 | 1.5 | 2.0 | 1.9 | 2.2 |
| Bottom Quartile | - | 1.7 | 1.6 | 1.4 | 1.6 | 1.5 | 1.7 | 1.5 | 1.0 | 1.5 | 1.3 | 1.8 |
| Bottom distribution | - | 1.2 | 0.8 | 0.8 | 0.6 | 1.2 | 1.2 | 1.0 | 0.6 | 0.8 | 0.6 | 1.2 |