H. What is happening across different tiers?
IV. Subscription Funnel Cohorts
Hint: This dashboard shows averages for Q1 2019-Q2 2026 until you choose a single quarter.
1. Paywall stop rate
Ratio of paywall stops to online users, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
2. Paid stop conversion rate
Ratio of subscription check-out finishes to paywall stops, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
3. Check-out flow efficiency rate
Ratio of check-out finishes to subscription flow starts, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
4. Digital-only paid subscription churn rate
Ratio of digital-only paid subscriptions that were stopped in a given month to digital-only paid subscriptions at the end of a previous month, in %: median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
5. Average digital-only subscription lifetime in months (modelled)
The total length of an average digital-only subscription, in months (modelled based on churn rates in the latest quarter)
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV