B. What is happening across different tiers?
IV. Subscription Cohorts
Hint: This dashboard shows averages for Q1 2019-Q2 2026 until you choose a single quarter.
1. Digital-only subscription acquisition rate
Ratio of digital-only paid subscriptions that were started in a given month to digital-only paid subscriptions at the end of that month, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
2. New subscription starts per 1 million users
The number of new digital-only paid subscription starts per 1 million online users, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
3. Average monthly revenue per subscription (ARPU) in parity U.S. dollars
To compare ARPU across brands and countries, we adjust values in local currencies for the purchasing power of the local currency vs. U.S. dollar*, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV
4. 3-year average digital-only subscription lifetime value in parity U.S. dollars* (modelled)
To compare ARPU across brands and countries, we adjust values in local currencies for the purchasing power of the local currency vs. U.S. dollar*, median for each tier
by Target Market
by Tenure of the Digital Subscription Program
by Region
by Content Formula
by ARPU
by Paywall Type
by Size of a Digital Subscription Base
by Size of a Market in Households
by Size of a Website in Online Users
by LTV