G. How healthy is your funnel?
IV. Subscription funnel
Hint: This dashboard shows averages for Q1 2019-Q2 2026 until you choose a single quarter.
Compare your news brand vs. benchmarks for selected tiers.
| Your brand | Your region | Your target market | Your tenure | Your paywall type | Your content | Your market size | Your sub's base size | Your website size | Your ARPU | Your LTV |
|---|---|---|---|---|---|---|---|---|---|---|
| Brand #11 | Europe/ Middle East/ Africa | National | 2016-2018 | Freemium paywall | News - quality | 2m-10m | 50k-100k | 1.25m-2.5m | below $6 | below $85 |
1. Diagnostics of your digital subscription acquisition funnel
Your brand's subscription funnel
Compare your performance with the median brands in similar cohorts
Users reached
Website penetration rate
No data
Website penetration rate-BrandMedian website penetration rate
Exposed to offers
Paywall stop rate
No data
Paywall stop rate-BrandMedian paywall stop rate
Subscribed
Paid stop conversion rate
No data
Paid stop conversion rate-BrandMedian paid stop conversion rate
2. Diagnostics of your check-out flow
Your brand's check-out flow funnel
Compare your performance with the median brands in similar cohorts
Exposed to offers
Paywall stop rate
No data
Paywall stop rate-BrandMedian paywall stop rate
Started check-out
Check-out start rate
No data
Check-out start rate-BrandMedian check-out start rate
Finished check-out
Check-out flow efficiency rate
No data
Check-out flow efficiency rate-BrandMedian check-out flow efficiency rate