INMA Subscription Benchmarking Service
A. What is happening across the world?

III. Registration Overview

1. Share of the known audience

Share of known users in the total number of online users between Q1 2019 and Q1 2026, in %, by quarter: median for all brands

2. Size of the known audience

Change in the average monthly number of known users between Q1 2019 and Q1 2026, in %, by quarter: median for all brands

3. Newsletter opt-in rate

Share of users registered to newsletters in the total number of online users between Q1 2019 and Q1 2026, in %, by quarter: median for all brands

4. Size of the newsletter e-mail database

Change in the average number of newsletter recipients between Q1 2019 and Q1 2026, in %, by quarter: median for all brands